At Profusion Hub, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, store and protect information obtained through our website, online store, products and services.

By accessing our website or using our services, you consent to the practices described in this Privacy Policy.

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1. Who We Are

Profusion Hub is a multidisciplinary enterprise operating through its specialised divisions:

- VERDE – Agriculture, cultivation and harvest products;
- LABO – Home care, personal care, hygiene, beauty and related products;
- ATELIER – Design, consulting, styling and creative services.

This Privacy Policy applies to all interactions with Profusion Hub and its divisions.

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2. Information We Collect

We may collect the following categories of information:

Personal Information

- Full name;
- Email address;
- Telephone number;
- Delivery address;
- Billing address;
- Company name (where applicable);
- Payment-related information.

Order & Transaction Information

- Products purchased;
- Order history;
- Delivery preferences;
- Customer service communications.

Technical Information

- IP address;
- Browser type;
- Device information;
- Operating system;
- Website usage information;
- Cookies and analytics data.

Information You Voluntarily Provide

Information submitted through:

- Contact forms;
- Service enquiries;
- Newsletter subscriptions;
- Consultation requests;
- Customer support interactions.

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3. How We Use Your Information

We may use your information to:

- Process and fulfil orders;
- Deliver products and services;
- Communicate regarding purchases and enquiries;
- Provide customer support;
- Improve website functionality and user experience;
- Personalise content and recommendations;
- Conduct analytics and business operations;
- Comply with legal and regulatory obligations;
- Detect and prevent fraud, abuse or unauthorised activities.

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4. Legal Basis for Processing

Where applicable, we process personal information based on:

- Your consent;
- The performance of a contract;
- Compliance with legal obligations;
- Legitimate business interests.

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5. Sharing of Information

Profusion Hub does not sell personal information.

We may share information with trusted third parties where necessary to operate our business, including:

- Payment processors;
- Courier and logistics providers;
- Website hosting providers;
- Analytics providers;
- Professional advisers;
- Regulatory authorities where required by law.

All third parties are expected to maintain appropriate confidentiality and security standards.

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6. Payment Security

Profusion Hub does not store complete payment card information on its servers.

Payments are processed through secure third-party payment gateways that utilise industry-standard encryption and security measures.

Customers are encouraged to review the privacy and security policies of payment providers used during checkout.

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7. Cookies & Analytics

Our website may use cookies and similar technologies to:

- Improve website functionality;
- Remember user preferences;
- Analyse website traffic;
- Enhance user experience;
- Support marketing and advertising activities.

Users may adjust browser settings to refuse cookies; however, some website functionality may be affected.

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8. Data Retention

We retain personal information only for as long as reasonably necessary to:

- Fulfil the purposes outlined in this Privacy Policy;
- Comply with legal, tax, accounting and regulatory requirements;
- Resolve disputes and enforce agreements.

Information that is no longer required may be securely deleted, anonymised or archived.

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9. Data Security

Profusion Hub implements reasonable administrative, technical and organisational measures designed to protect personal information against:

- Unauthorised access;
- Loss;
- Misuse;
- Alteration;
- Disclosure;
- Destruction.

While we strive to protect personal information, no electronic transmission or storage system can be guaranteed to be completely secure.

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10. Your Rights

Subject to applicable law, you may have the right to:

- Request access to your personal information;
- Request correction of inaccurate information;
- Request deletion of information where legally permissible;
- Object to certain processing activities;
- Withdraw consent where processing is based on consent;
- Lodge a complaint with a relevant regulatory authority.

Requests may be submitted using the contact details provided below.

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11. Children’s Privacy

Our website, products and services are not intentionally directed at children under the age of 18.

We do not knowingly collect personal information from children without appropriate consent.

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12. Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

Profusion Hub is not responsible for the privacy practices, policies or content of third-party websites. Users are encouraged to review the privacy policies of any external sites they visit.

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13. International Visitors

Although Profusion Hub primarily operates within South Africa, visitors may access our website from other jurisdictions.

By using our website, you acknowledge that information may be processed and stored in accordance with applicable South African laws and regulations.

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14. POPIA Compliance

Profusion Hub is committed to complying with the Protection of Personal Information Act, 2013 (POPIA) and applicable South African data protection legislation.

We process personal information lawfully, transparently and only for legitimate business purposes.

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15. Changes to This Privacy Policy

Profusion Hub reserves the right to update or amend this Privacy Policy from time to time.

Any changes will be published on this page and become effective upon publication.

Continued use of the website following any update constitutes acceptance of the revised Privacy Policy.

By accessing the Profusion Hub website, placing an order, submitting information or using our products and services, you acknowledge that you have read, understood and accepted this Privacy Policy.